Saturday, December 14, 2013

Our New Ad Campaign

So as you all know, David and I said good-bye to the corporate lifestyle back in March. One of the biggest reason we took the plunge into self-employment was the issue of flexibility. For 5 years we had worked hard a respectable jobs that paid well and provided good economic benefits. But what we found was we were making money but did not have the time to spend it.

What good is money without time? We decided that life is short and time is more important to us than racing through life waiting for weekends and climbing a ladder that could collapse beneath you at any moment. When we quit the man, we took on two jobs that would hopefully provide us with enough income to cover living expenses and provide us with more time to spend with our friends and family. 

Soper Ocean Services is a seasonal business. It is insanely busy from April - June; it mellows out June - September; gets super busy again October and November; and then is virtually non-existent from December - March.  

Managing Gurnet Trading's online sales and distribution is a virtual job. Theoretically, all I need is my laptop, an internet connection, and my smart phone. 

On paper it seems like these two businesses would allow us to spend more time traveling and less time at home. Well, we are currently putting that theory to the test. Last week we packed our dive gear, my home office, and our corgi dog into our 13 foot Scamp and hit the road. 

Our new advertising campaign targets the East Coast, from Maine to Florida


Our 4 day drive from Maine to Southern Florida doubled as an advertising campaign and our first test of flexibility. Our first night was dry, but dipped into the low teens and our little electric heater was working overtime. Our second night began at 2 pm, when the falling snow forced us to pull off into a Wal-Mart parking lot in Maryland. Without electrical hook-up we snuggled into bed with our corgi and waited out the storm that dropped a foot of snow and a half inch of ice on us. By the third night we had finally escaped the icy grasp of the North East and we basked in rainy humid glory of the South. By the fourth night we had arrived at our prime destination, David's parents house. 

We had arrived not a moment too soon. I had barely logged onto the local network before the Christmas orders started to roll in. Hopefully they keep coming and I will have proof that I can support Gurnet Trading from Florida just as well as I can from Maine.